HI, I’M JACK FERGUSON

BRAND

Strategist

// About Me

Strategise for market leadership

2 +
Years of Proven Experience
$ 3 M+
Generated For Businesses
Top  99 %
Of Consultants On UpWork
1
Prestigious Award
Home
// Services

View all
my services

01
Brand Discovery

Discover the raw insights you need to make informed decisions about your brand’s direction, messaging, and identity. Typically including (but not limited to):

  • Your Perceived Value
  • Your Product/Service
  • Customer Purchase Drivers
  • Differentiator Clarity
  • Customer Language
  • Brand Heritage
  • Founder Story
  • Working Brand Philosophy
  • Aspirations & Vision
  • Internal Market Perspectives
  • Initial Brand Story
02
Brand Strategy

The core outputs we define together, each playing a distinct role in aligning your company internally and positioning it externally. These may include your:

  • Brand Vision
  • Brand Mission
  • Brand Promise
  • Target Audience
  • Brand Positioning
  • Brand Philosophy
  • Brand Story
  • Brand Architecture
03
Brand Assets

Based on your needs, we’ll collaboratively develop the assets that will make your brand memorable. Assets that can be developed (but aren’t limited to) are:

  • Logo Design
  • Colour Palettes
  • Typography
  • Brand Documentation
  • Tone of Voice
  • Slogans & Taglines
  • Website Design
  • Presentation Templates
  • Email Signature Templates
  • Print Collateral (Business Cards, Brochures, etc.)
  • Packaging Design
  • Signage Design
04
Brand Growth

I bring proven strategies to your growth by aligning the four pillars of effective marketing and sales:

  • Clear Marketing & Sales Strategy
  • Practical, Actionable Marketing & Sales Plan
  • Ideal Marketing & Sales Team Structure
  • Effective Reporting Framework
  • Full Access to Recorded Video Sessions
// My Work

View my
Case Studies

Brisca, a Brisbane-based brand seeking to expand its footprint in the Australian market, was facing slow growth when I was engaged to lead its brand strategy.
P1 01
Brisca

Brisca, a Brisbane-based brand seeking to expand its footprint in the Australian market, was facing slow growth when I was…

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Burrito Bar was an ambitious Queensland-based brand with aspirations of becoming a national player.
P2 02
Burrito Bar

Burrito Bar was an ambitious Queensland-based brand with aspirations of becoming a national player.

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Dazlab brought me in to help sharpen their edge in a mature, competitive category. I consulted across their brand strategy, from initial positioning through to rollout.
P3 03
Dazlab

Dazlab brought me in to help sharpen their edge in a mature, competitive category. I consulted across their brand strategy,…

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Medibod’s founder Sarah approached me to help with her brand strategy, identity, and launch plan.
P4 04
Medibod

Medibod’s founder Sarah approached me to help with her brand strategy, identity, and launch plan.

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Books to the Boardroom is a brand I conceptualised, launched, co-hosted, produced, and grew listenership through its first 70 podcast episodes. I secured high-profile guests such as Adam Campbell (CFO, Flight Centre), Chris Mitchell (CFO, Canstar), Sharyn Williams (CFO, G8 Education), and Dr Glen Richards (Shark Tank investor).
P5 05
Books To The Boardroom

Books to the Boardroom is a brand I conceptualised, launched, co-hosted, produced, and grew listenership through its first 70 podcast…

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I was contracted to help oDesk expand into the Australian market before it became the globally recognised brand now known as Upwork.
P6 06
oDesk → Upwork

I was contracted to help oDesk expand into the Australian market before it became the globally recognised brand now known…

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I worked with the Handl team from the ground up. I helped shape their brand strategy, find and articulate their value proposition, and build an effective Go-To-Market approach. We cut through the early-stage noise and got their first customers on board.
P7 07
Handl

I worked with the Handl team from the ground up. I helped shape their brand strategy, find and articulate their…

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I was contracted to conceptualise, and create the brand strategy for Transform Fitness. While the business was already performing well, my role was to elevate its brand through in-depth market analysis, founder interviews, and the development of a comprehensive brand framework.
P8 08
Transform

I was contracted to conceptualise, and create the brand strategy for Transform Fitness. While the business was already performing well,…

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// Testimonial

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