BRAND
Strategist
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Years of Proven Experience
Generated For Businesses
Of Consultants On UpWork
Prestigious Award
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my services
I help you achieve brand clarity, clear direction, all underpinned with commercially strong brand assets.
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Case Studies
The below case studies provide an overview of how my work has unlocked new opportunities and delivered market-defining results for my clients.
Burrito Bar
Burrito Bar was an ambitious Queensland-based brand with aspirations of becoming a national player.
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Books To The Boardroom
Books to the Boardroom is a brand I conceptualised, launched, co-hosted, produced, and grew listenership through its first 70 podcast…
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oDesk → Upwork
I was contracted to help oDesk expand into the Australian market before it became the globally recognised brand now known…
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What clients say about me
Jack is a visionary. He’s helped me with countless marketing strategies, always seeing the big picture while giving practical, actionable advice that actually works. One of the things I appreciate most is his focus on market research. He doesn’t just throw ideas around, he makes sure everything is backed by data and real insights, so you’re not wasting time on strategies that don’t convert. If you’re looking for someone who knows marketing inside out and can help you grow your business, I highly recommend Jack!
"The strategic guidance I got from Jack was incredible. From doing my entire brand refresh to a comprehensive marketing plan, everything in marketing and brand now has purpose and direction. I now feel like I'm building a brand with strong foundations and longevity. The process was clear, collaborative, and surprisingly energising. I’d recommend Jack to any company who’s ready to take their brand seriously."
Jack's work as a Brand Strategist is exemplary. Many people think of 'brand' as this intangible immeasurable concept, but Jack puts real science and precision to his brand strategy. I can highly recommend working with Jack to improve your brand penetration, salience, and identity.
There is a reason Jack is one of the top branding specialists. I engaged Jack to lead a comprehensive overhaul of our brand strategy and was thoroughly impressed by his work. His research-driven approach uncovered valuable insights that enhanced our positioning. Each recommendation was well-substantiated and clearly articulated. The final outcome provided us with a clear and confident strategic direction. I highly recommend Jack for any brand strategy engagement.
Jack Ferguson’s brand strategy and customer feedback model has been a game changer for our branded beef product, Five Founders. The way he captures feedback through filmed interviews is incredibly effective — not only do we hear our customers’ valued insights, but we also see their body language, expressions, and tone. This adds a whole new depth of understanding that written surveys or standard feedback methods simply can’t provide. The interviews have given us a much closer connection to how our customers truly feel, and they continue to inform our decisions with clarity and confidence. Jack’s approach has elevated the way we listen, learn, and adapt as a brand.
"A keen strategic mind and a lateral thinker, I've always been impressed with his ability to find the root cause of issues... I can highly recommend Jack if you're looking to improve your profitability, diagnose issues in your business, and receive sustainable, effective solutions."
"Jack was great to work with. He has helped me extensively with my brand strategy and marketing strategy for two of my companies over the last 2 years. I plan to continue to work with Jack well into the future. Highly recommended!"
Working with Jack was a real turning point for my company, Brisca. His visionary thinking and strategic insight were pivotal in helping me navigate major decisions and shaping the future of my brand. Thanks to his innovative strategies and his deep understanding of the brand, he didn't just help Brisca grow; he helped me build a sustainable, long-term business that has stood the test of time.
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From strategic blueprints to full rebrands, I help you build a brand that reflects its true value and supports lasting growth.
