Do You Want Real Confidence
In Your Business’s Growth Strategy?
You’ve come to the right place.
You’ve come to the right place.
Wouldn’t it be a shame if you weren’t getting the profit and growth you deserve?
Perhaps you’ve worked with a Marketing Agency before and you didn’t get the results you were after? Good agencies are great tacticians, but without a strong holistic growth strategy you are marching faster down the wrong road. The Marketing Agency model doesn’t lend itself to doing deep strategic work for small businesses and this gap needs to be filled.
Below is the step by step process I go through to get you the best result possible to grow your business.
How Do I Do It?
Business Model Analysis
Your business model is the foundation of your business. You can’t outperform your business model. We need to understand what the theoretical limit is on your growth then plan accordingly. Pragmatic Goals are derived from what your business model can produce.Marketing
Diagnosis
Market Research/Customer Portfolio Analysis
This step requires a deep dive into your existing customer portfolio and target market. This informs us what your current customers deeply value about your service, and what appetite there is for your service in the wider market.
Marketing Diagnosis
Segmentation
After we have done the appropriate research it is time to segment the market. This tells us the most relevant story about your market and sets the foundation to make strategic and profitable growth decisions from.
Marketing Strategy
Targeting
Now the market has been segmented we need to decide on who you are going to target.
Marketing Strategy
Positioning
After the target segments have been selected it is time to work out how we are going to position you against your competitors.Marketing Tactics
Product
Now it’s time to analyse how your product is presented to the market. We will ensure your product/service clearly communicates the solutions you offer and the problems you solve.
Marketing Tactics
Pricing
Getting your pricing right is one of the most effective ways to increase profitability. We need to determine the most appropriate way to price your services to maximize your profitability.Marketing Tactics
Communications
Determining how you get your message across to the right people at the right time is how you continue to build your brand, grow your customer base, and remain at the top of prospects minds.Sales
Working in tandem with your Marketing Communications, your Sales Mechanism must be set up and optimised. Your sales efforts are the 1 to 1 contact your business has with prospects and these discussions need to be effective.
About Me:
With a decade long career in Business Development and Marketing, I have always been motivated to tackle big problems to deliver the maximum return to my clients.
Starting out as a Marketing Manager in my career I built the foundational knowledge to affect real change in the small businesses I worked for. I also noticed that sometimes problems couldn’t be fixed with just ‘marketing’ alone. In my early 20’s I knew that I would become a business strategist at some point.
Following my early foray into Marketing I moved into Business Development and was responsible for growing well-known brands in Brisbane such as Upwork and Sidekicker. Spending years at the coalface showed me how to win business in a competitive market. It also showed me how important a strong strategy is to back up your on-the-ground efforts.
Soon after, I worked as a Growth Consultant, partnering with well-known brands such as Burrito Bar and Brisca and have collectively grown my clients businesses for over $30 million in revenue to date.
Testimonials
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