Case Studies

// MY WORK

Brands I’ve Helped Build

Books To The Boardroom
Books to the Boardroom is a brand I conceptualised, launched, co-hosted, produced, and grew listenership through its first 70 podcast episodes. I secured high-profile guests such as Adam Campbell (CFO, Flight Centre), Chris Mitchell (CFO, Canstar), Sharyn Williams (CFO, G8 Education), and Dr Glen Richards (Shark Tank investor).
Brisca
Brisca, a Brisbane-based brand seeking to expand its footprint in the Australian market, was facing slow growth when I was engaged to lead its brand strategy.
Burrito Bar
Burrito Bar was an ambitious Queensland-based brand with aspirations of becoming a national player.
Dazlab
Dazlab brought me in to help sharpen their edge in a mature, competitive category. I consulted across their brand strategy, from initial positioning through to rollout.
GeoNadir
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Handl
I worked with the Handl team from the ground up. I helped shape their brand strategy, find and articulate their value proposition, and build an effective Go-To-Market approach. We cut through the early-stage noise and got their first customers on board.
Medibod
Medibod’s founder Sarah approached me to help with her brand strategy, identity, and launch plan.
oDesk → Upwork
I was contracted to help oDesk expand into the Australian market before it became the globally recognised brand now known as Upwork.
Sidekicker
I conceptualised and executed Sidekicker’s go-to-market strategy for the Queensland market, successfully building both sides of its dual marketplace — businesses and job seekers.
The Push
I started this brand, The Push, as a space for honest conversations, fresh takes, and real connection around entrepreneurship.
Transform
I was contracted to conceptualise, and create the brand strategy for Transform Fitness. While the business was already performing well, my role was to elevate its brand through in-depth market analysis, founder interviews, and the development of a comprehensive brand framework.

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