ODesk → Upwork

Category: Marketing Architecture

Location: International

I was contracted to help oDesk expand into the Australian market before it became the globally recognised brand now known as Upwork.

I conceptualised and implemented Go-To-Market strategies tailored to a competitive and emerging remote work landscape, driving meaningful growth in a key international region. During this time, I also played a strategic role in supporting the company’s pivotal rebrand from oDesk to Upwork.

Years later, that foundation speaks for itself: I’ve been expert-vetted as one of the top 1% of brand consultants on the very platform I helped grow.

// TESTIMONIAL

“I worked alongside Jack at Upwork and have hired him for help with various other projects since. A keen strategic mind and a lateral thinker, I've always been impressed with his ability to find the root cause of issues in a sales and marketing department (and to fix them). I can highly recommend Jack if you're looking to improve your profitability, diagnose issues in your business, and receive sustainable, effective solutions.”

David Hobson , Ex-Head of Marketing @ Foundr / Ex Upwork