Dazlab — Brand Strategist: Marketing Consultancy

Category: Brand Discovery, Brand Strategy, Marketing Architecture, Talent Sourcing

Location: Brisbane, Queensland (AUS)

Dazlab brought me in to help sharpen their edge in a mature, competitive category.

I consulted across their brand strategy, from initial positioning through to rollout. We repositioned the business with a clearer, more compelling narrative that cut through the sameness in the market.

Once the strategy was in place, I oversaw implementation to make sure the brand came to life the right way; across messaging, identity, and touchpoints.

The result? A brand with real pull. Leads started coming in. The shift was felt both inside the business and out in the market.

// TESTIMONIAL

“Jack was great to work with. He has helped me extensively with my brand strategy and marketing strategy for two of my companies over the last 2 years. I plan to continue to work with Jack well into the future. Highly recommended!”

Darren Clark , Director @ Dazlab