Books To The Boardroom — Evidence-Based Brand Strategist

Books to the Boardroom is a media brand I named, conceptualised, launched, co-hosted, produced to serve senior finance leaders with long-form, substance-led conversations.

I led the growth in listenership through its first 70 podcast episodes across two seasons, securing high-profile guests such as Adam Campbell (CFO, Flight Centre), Chris Mitchell (CFO, Canstar), Sharyn Williams (CFO, G8 Education), and Dr Glen Richards (Shark Tank investor).

As the brand matured, the podcast expanded to three seasons and more than 120 episodes, a milestone reached by fewer than 1% of podcasts globally. Over time, Books to the Boardroom has become a trusted resource for finance professionals and a key growth pillar within its parent brand, Brisca.

Today, the podcast is recognised as one of Australia’s top three podcasts for public accountants.

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“Jack is a visionary. He’s helped me with countless marketing strategies, always seeing the big picture while giving practical, actionable advice that actually works. One of the things I appreciate most is his focus on market research. He doesn’t just throw ideas around, he makes sure everything is backed by data and real insights, so you’re not wasting time on strategies that don’t convert. If you’re looking for someone who knows marketing inside out and can help you grow your business, I highly recommend Jack!”

Brooke Robey , Brand Manager @ Books to the Boardroom