Brisca — Brand Strategist: Marketing Consultancy

Category: Brand Asset Development, Brand Discovery, Brand Strategy, Marketing Architecture, Talent Sourcing

Location: Brisbane, Queensland (AUS)

Brisca, a Brisbane-based brand seeking to expand its footprint in the Australian market, was facing slow growth when I was engaged to lead its brand strategy.

Over the next two years, I developed and executed a comprehensive strategy that included brand architecture work and the successful launch of a new sub-brand, Books to the Boardroom. This contributed to a threefold increase in revenue and positioned the business for long-term scale.

Today, Brisca is a national brand with clients across every Australian state and a team of over 100.

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“Working with Jack was a real turning point for my company, Brisca. His visionary thinking and strategic insight were pivotal in helping me navigate major decisions and shaping the future of my brand. Thanks to his innovative strategies and his deep understanding of the brand, he didn't just help Brisca grow; he helped me build a sustainable, long-term business that has stood the test of time.”

Sumith Dissanayake , CEO @ Brisca