Burrito Bar — Brand Strategist: Marketing Consultancy

Category: Brand Asset Development, Brand Discovery, Brand Strategy, Marketing Architecture, Talent Sourcing

Location: National (AUS)

Burrito Bar was an ambitious Queensland-based brand with aspirations of becoming a national player.

Over four years, I built and executed the brand strategy that helped turn that vision into reality.

When I joined, Burrito Bar had just 4 locations in Queensland. By the time I stepped away as Head of Marketing, it had grown into a national brand with 32 stores across 4 states. During this period, I led a full brand refresh and played a central role in driving an 11x increase in network revenue.

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“Jack is a strong strategic mind and analytical thinker. I worked with him at Burrito Bar and watched as he made a significant contribution to increasing network revenue 11x. If you want someone to find and solve your core marketing challenges, I highly recommend hiring Jack.”

Steve Willis , Senior Operations Manager @ Burrito Bar