GeoNadir was a SaaS brand with global ambitions when I was engaged. While the founding team had a clear vision for the product and its potential, the brand lacked clarity around what it represented, how it should be positioned, and how it would achieve distinctiveness as a category-defining brand.
I led Brand Diagnostics and Brand Strategy, alongside the design of go-to-market architecture, in preparation for a global product launch and a subsequent investment round. The work focused on defining the brand’s role in the market, structuring and pricing the product portfolio, and establishing a coherent foundation across positioning, narrative, and commercial execution.
The outcome was a precise brand strategy and go-to-market system that connected product, positioning, pricing, marketing operations, and messaging.
The impact included:
- A clearly articulated brand strategy designed for global scale
- A launch so successful that the company’s next round of investment was secured
- Strong brand distinctiveness to support category creation
- A coherent, profitable product portfolio and value proposition aligned to paid product adoption
- Go-to-market architecture that supported both commercial execution and investor confidence
- Brand foundations and clarity that supported a global presence
With my guidance and support, GeoNadir successfully launched its paid product globally, met the targets required for the next round of investment, and progressed into its next phase of growth.
