Medibod engaged me to lead a strategic brand refresh, elevating its positioning, identity, and go-to-market approach to support a more credible and sophisticated market presence. The clinical capability already existed, but the brand required greater coherence, clarity, and structure to operate confidently in-market.
The founder, Sarah, had a clear ambition to support individuals through weight loss, while actively removing the shame and stigma often associated with that journey.
I led Brand Strategy and brand development, ensuring the brand could balance empathy with medical credibility. The work focused on translating advanced technologies, including cryolipolysis and 3D body imaging, into a brand that felt human, professional, and trustworthy, without over-indexing on either clinical coldness or lifestyle superficiality.
The outcome was a clear brand foundation, brand identity, and strategic framework designed to support trust, adoption, and long-term relevance in a sensitive category.
The impact included:
- A clearly defined brand position and target audience within a complex healthcare landscape
- Go-to-market architecture that supported future growth
- Alignment between clinical expertise, technology, and emotional sensitivity
- A cohesive brand identity capable of building trust from first interaction and maintaining congruence across communications and advertising
- A brand narrative that removed shame while reinforcing medical credibility
- Clear articulation of how advanced technology supported real patient outcomes
With clarity across brand, identity, and go-to-market, Medibod is able to build trust and scale with confidence.
