Sidekicker was expanding its marketplace footprint when I was engaged to support entry into the Queensland market. As a two-sided platform, success depended on building demand and supply simultaneously, while maintaining balance, trust, and liquidity across the marketplace.
I was engaged to conceptualise and execute the go-to-market strategy for Queensland, working across positioning, messaging, and market entry execution. The focus was on designing a go-to-market approach capable of scaling both sides of the marketplace, businesses and job seekers, in parallel.
The outcome was a structured market entry and go-to-market foundation that enabled Sidekicker to establish early traction and build momentum in a new region.
The impact included:
- Successful establishment of Sidekicker’s presence in the Queensland market
- Balanced growth across both sides of the marketplace, businesses and job seekers
- A repeatable go-to-market approach suitable for expansion into new regions
- Significantly increased brand awareness and adoption with a category defining product
- Foundations that supported Sidekicker’s progression to national scale
With a clear go-to-market foundation in place and strong early growth, Sidekicker was able to expand beyond Queensland and evolve into a nationally recognised marketplace across Australia.
