Transform Fitness was a growing national brand when I was contracted to assist them. As the business scaled rapidly and the team expanded, the risk of internal brand confusion and misalignment increased.
The founder and senior marketing manager brought me in to prevent that misalignment from compounding as the brand grew.
I was engaged to lead Brand Diagnostics and Brand Strategy, beginning with deep founder interviews, customer interviews, and market analysis. The work focused on uncovering what was already true about the brand, where alignment existed, and where clarity was missing or unarticulated.
The outcome was a strategic brand framework. A single source of truth to guide both business and communication decisions.
The impact included:
- A clear, defensible position in the market
- Greater clarity and confidence in direction across the leadership and internal team
- The elimination of approval processes and decision bottlenecks
- Congruence in communications and advertising
- The founder’s role shifted from execution to direction
- Clear briefs that reduced friction and rework
- More effective customer acquisition campaigns
With strong alignment across leadership, marketing, and customer support, Transform Fitness is now able to continue to scale with confidence.
