
I was contracted to conceptualise, and create the brand strategy for Transform Fitness.
While the business was already performing well, my role was to elevate its brand through in-depth market analysis, founder interviews, and the development of a comprehensive brand framework.
In a competitive landscape, I delivered a strategy that resulted in stronger internal alignment, more effective customer acquisition campaigns, and a clear, differentiated position in the market.

“There is a reason Jack is one of the top branding specialists. I engaged Jack to lead a comprehensive overhaul of our brand strategy and was thoroughly impressed by his work. His research-driven approach uncovered valuable insights that enhanced our positioning. Each recommendation was well-substantiated and clearly articulated. The final outcome provided us with a clear and confident strategic direction. I highly recommend Jack for any brand strategy engagement.”