Brand Discovery
Surface market truths that shape your brand.
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Focus Your Brand. Drive Your Growth.
Brand Consulting Services
Introduction to Brand Consulting
My brand consulting services help organisations like yours build a stronger brand identity and brand strategy, whether you are trying to change your outcomes in an existing market, or enter a new market.
Through my collaborative approach, you receive brand clarity, a clear target audience, and compelling positioning for brand growth.
By leveraging my expertise in brand strategy, you’ll create a solid foundation for stronger positioning, high-quality decision-making, and reaching your long-term business goals.
Developing a Strong Brand
A great brand isn’t just about how you look, it’s about how you’re remembered. Strong brands that reach real business objectives are built on three key pillars: distinctiveness, differentiation, and cohesiveness.
- Distinctiveness means your brand is instantly recognisable and comes to mind when potential customers or clients are ready to buy.
- Differentiation means your brand gives clients or customers a clear reason to choose and value you over others.
- Cohesiveness means your brand shows up consistently across every touchpoint, from your website to the manner in which your team communicates.
The most effective brands are anchored in deep customer and market understanding. That’s why the best brand consultants use sophisticated research techniques to uncover insights that create clarity organisation wide.
My Process
My work as a brand consultant is delivered on a project-by-project basis and follows a proven four-phase process. Each phase is designed to bring you clarity, alignment, and strategic momentum.
Phase 1: Discovery
We begin by uncovering the truth about your business, your market, and your audience. This includes in-depth customer and market research, as well as workshops and interviews with founders/owners/leadership, employees, and stakeholders.
This phase lays the foundation. A brand strategy is only as strong as the insights it’s built on.
Phase 2: Brand Strategy
Using the insights from discovery, we craft a brand strategy that is distinctive, differentiated, cohesive, and defensible.
Key outputs include:
- Brand Positioning
- Target Customer Definition
- Value Proposition
- Brand Mission and Vision
- Brand Architecture
- Brand Promise
- Brand Philosophy
This becomes your strategic approach; guiding how you show up, what you say, and focusing your team.
Phase 3: Asset Development
Now we bring your strategy to life. Together, we scope and build the key visual and verbal assets that express your brand clearly and cohesively.
Whether it’s your logo, a tone of voice, a style guide, or design elements (such as website design, or email signatures), we ensure every element reflects your strategy and creates consistency across touchpoints.
Phase 4: Final Sign-Off & Handover
Once everything is approved, you’ll receive the complete package: strategy documentation, guidelines, and assets, ready to implement across your business.
Your Visual Identity
Your visual identity is how your brand shows up aesthetically, it’s the design outputs that help people recognise you instantly and feel something when they do.
It includes tangible assets like your style guide, logo, colour palette, typography, website design, and email signatures. But great design isn’t just about creative solutions; it reflects your strategy, improves recall, builds trust with your audience, and reinforces your positioning.
As your brand consultant, I make sure every visual element is aligned with your brand strategy, so what people see supports what your company stands for.
Your Verbal Identity
Your verbal identity is how your brand articulates itself; what you say, what you don’t say, how you say it, and how it makes people feel.
It includes your tone of voice, key messages, tagline, and the language you use across every touchpoint, from your website and emails to social media and sales conversations.
A well-defined verbal identity helps you build trust, stand out, and sound like one brand no matter who’s speaking or where the message is delivered, whether that means sounding bold, empathetic, authoritative, or disruptive; your messaging becomes just as distinctive as your design.
Brand vs. Branding
Your brand is not your logo or your colours, it’s what people think and feel when they hear your name. When distinctiveness, differentiation, and cohesiveness are done right, they lead to stronger brand outcomes, specifically: Awareness, Perception, and Salience:
- Brand awareness – how many people know you exist
- Brand perception – what they think of you when they do
- Brand salience – whether you come to mind when a prospect enters a buying state
In contrast, branding is the deliberate effort to shape that awareness, perception, and salience. It’s everything you do to influence how people experience your company, from how your employees behave, to your external communication, to the tone of a support email.
Branding is how your internal team, customer touchpoints, visuals, messaging, and behaviours come together to form a consistent and compelling identity.
When your company’s branding is intentional and focused, it builds familiarity, trust, preference, and growth over time.
Working with a brand consultant helps you move from being just another option, to becoming the brand your audience remembers, values, and chooses.
My Brand Consultancy Services
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Brand Strategy
Define clear choices that drive long-term growth.
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Brand Assets
Build distinctive identifiers that embed your brand.
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Service Details
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GTM Architecture
Engineering your marketing and sales engine for scalable growth.
GTM Architecture
Engineering your marketing and sales engine for scalable growth.
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TESTIMONIALS
FAQs
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Why do I need a branding consultant?
If you don’t have the expertise in house to do this, you will need to engage an external provider. A high-quality branding consultant will have years of experience, will put in a strong position to grow, and will not distract your internal team who are already busy.
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How are you unique as a branding consultant?
I try to make the process as efficient as possible, and don’t draw anything out. You get a high-quality output relatively fast compared to other providers. I also don’t charge additional money to contract in a copywriter or brand designer, you pay the same price going through me if you went straight to them. This centralises the process while not costing you more. It’s a great outcome without the big agency overhead. I also have a scientific degree, meaning that I bring a rigour to brand that is rare.
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What is the difference between a brand consultant and a brand strategist?
It depends on which individual or company you are talking to. There is unlikely to be much difference, it is generally semantics.
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How do you tailor your work to different business sizes or industries?
The main difference is generally the number of stakeholders that need to be involved with businesses of different sizes, it simply means a few more conversations with more people the bigger the business. As for industries, there is very little difference in approach.
As for the industry, you and your team are the domain experts, and this information is extracted during the discovery part of the process. I am intentionally agnostic to give you the best result, you bring the in the trenches up close and personal view, I bring the 3rd party perspective, when they are used together they are powerful.
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Does the whole leadership team need to be involved?
Not necessarily, though it is good to get insights from everyone who feels they have some to offer. And culturally it can be useful to include everyone in the process. The more buy-in during the process, the more buy-in to continue to implement the work completed here. We can discuss your specific situation in a discovery call.
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I'm still not sure I need a branding consultant, what should I do?
Book in for an obligation free call with me. We can discuss your situation. If I think you need my help I will let you know, however if I think this process is unnecessary, I will point you in the right direction.
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