// Clarity. Strategy. Growth.

Compound Your Brand Salience

Some brands have everything they need to grow: a strong product, clear product-market fit, and customers who believe in them.

Yet something still feels ‘off.’ You’re not growing as quickly as you should.

Nothing is broken.
Nothing is falling apart.
You’re not failing.
You just feel you are missing…‘something.’

That ‘something’ is a brand flywheel designed to ignite organic growth and compound brand salience.

The flywheel factors in your inherent distinctiveness, immutable core, cultural resonance, all grounded in effective go-to-market mechanics and the laws of brand science.
When a brand aligns with culture, is flywheel-focused, and distinctive, it stops working alone. People spread the word without even realising it.
That is compounding salience.

That is a brand built for inevitability.

// My 3-step process

How You Get It

Step 1 – GTM Blueprint

Your GTM Blueprint is your brand’s optimal ecosystem. It details how every driver of resonance and culture connects to create compounding salience.

Step 2 – Culture Mapping & Brand Resonance

We identify:

– What your brand is uniquely positioned to do,
– Current perceptual encoding
– Distinctiveness ready for amplification.
– Internal and external flywheel drivers
– What relevant cues, strengths, and memory structures exist within culture

Step 3 – GTM Architecture

Your GTM Architecture is the practical breakdown of capability needed for scalable execution. It details how to consistently execute your GTM Blueprint as one unified mechanism.

Work With Me

Why Me?

I’ve built brands, led teams, and driven growth across 25+ industries. I know when a GTM strategy will be effective and when it won’t.

I’ve worked with over 60 brands, held senior roles at growing companies like Head of Marketing at BurritoBar, Head of Business Development at Sidekicker, and Global Marketing Lead at GeoNadir, and helped generate over $40M in client and employer revenue, numbers that prove my approach drives commercial results.

I hold a Mini MBA in Brand Management and Marketing from Marketing Week and have touched almost every tactic in the GTM toolkit; including product development, podcasts, sales enablement, SEO, SEM, influencers, book promotion, market research, pricing, category definition, UVP identification, distinctive asset system creation, qualitative interviewing, community observation, tv advertising, partnerships, webinars, EDM campaigns, event management, social media, and radio advertising.

But here’s the bottom line: I know what it takes to grow brands, using real-world experience, proven strategies, brand science, and cultural resonance.

Work With Me

Engineering your marketing and sales engine for scalable growth.

// TESTIMONIALS

"Jack is a visionary. He’s helped me with countless marketing strategies, always seeing the big picture while giving practical, actionable advice that actually works. One of the things I appreciate most is his focus on market research. He doesn’t just throw ideas around, he makes sure everything is backed by data and real insights, so you’re not wasting time on strategies that don’t convert. If you’re looking for someone who knows marketing inside out and can help you grow your business, I highly recommend Jack!"

Brooke Robey , Brand Manager @ Books To The Boardroom

"Jack Ferguson’s brand strategy and customer feedback model has been a game changer for our branded beef product, Five Founders. The way he captures feedback through filmed interviews is incredibly effective — not only do we hear our customers’ valued insights, but we also see their body language, expressions, and tone. This adds a whole new depth of understanding that written surveys or standard feedback methods simply can’t provide. The interviews have given us a much closer connection to how our customers truly feel, and they continue to inform our decisions with clarity and confidence. Jack’s approach has elevated the way we listen, learn, and adapt as a brand."

Marnie Crawford , Head of Marketing @ Five Founders Beef

"There is a reason Jack is one of the top branding specialists. I engaged Jack to lead a comprehensive overhaul of our brand strategy and was thoroughly impressed by his work. His research-driven approach uncovered valuable insights that enhanced our positioning. Each recommendation was well-substantiated and clearly articulated. The final outcome provided us with a clear and confident strategic direction. I highly recommend Jack for any brand strategy engagement."

Ben Reeves , Marketing Lead @ Transform by Fitaz

"A keen strategic mind and a lateral thinker, I've always been impressed with his ability to find the root cause of issues... I can highly recommend Jack if you're looking to improve your profitability, diagnose issues in your business, and receive sustainable, effective solutions."

David M Hobson , Ex Head of Marketing @Foundr | Co-Founder @Ethically Ever After

"Jack was great to work with. He has helped me extensively with my brand strategy and marketing strategy for two of my companies over the last 2 years. I plan to continue to work with Jack well into the future. Highly recommended!"

Darren Clark , Founder @Handl | CEO @Dazlab

"Working with Jack was a real turning point for my company, Brisca. His visionary thinking and strategic insight were pivotal in helping me navigate major decisions and shaping the future of my brand. Thanks to his innovative strategies and his deep understanding of the brand, he didn't just help Brisca grow; he helped me build a sustainable, long-term business that has stood the test of time."

Sumith Dissanayake , CEO @Brisca

"Jack's work as a Brand Strategist is exemplary. Many people think of 'brand' as this intangible immeasurable concept, but Jack puts real science and precision to his brand strategy. I can highly recommend working with Jack to improve your brand penetration, salience, and identity."

Alex Urquhart , Growth Marketing Manager @Events Air

"The strategic guidance I got from Jack was incredible. From doing my entire brand refresh to a comprehensive marketing plan, everything in marketing and brand now has purpose and direction. I now feel like I'm building a brand with strong foundations and longevity. The process was clear, collaborative, and surprisingly energising. I’d recommend Jack to any company who’s ready to take their brand seriously."

Alexander de Lathouder , CEO @Rolon

Work With Me

FAQs

How is the consultation delivered?

Via video and in person. Sessions are recorded where appropriate so they can be revisited at any time.

What should we in-house vs. outsource? And how do we avoid building bloated teams?

This is carefully considered throughout the consultation process. We have inbuilt flex in the systems we recommend to be able to iterate as need be.

Who owns what? And how do we make sure the ball never drops between roles?

This is clearly defined in the internal vs external team structure. The value in a comprehensive holistic solution means that the needs of the sales and marketing departments are covered with clearly specified roles within that.

The Brand Flywheel

Compound Your Brand Salience

How You Get It

Step 1 – GTM Blueprint

Step 2 – Culture Mapping & Brand Resonance

Step 3 – GTM Architecture

Why Me?

How is the consultation delivered?

What should we in-house vs. outsource? And how do we avoid building bloated teams?

Who owns what? And how do we make sure the ball never drops between roles?

HAVE MORE

QUESTIONS?