Do you want real confidence in your business’s growth strategy?
You’ve come to the right place.
Do you want real confidence in your business’s growth strategy?
You’ve come to the right place.
You’re a business owner who has put considerable blood, sweat and tears into growing your company, wouldn’t it be a shame if you weren’t getting the profit and growth you deserve?
Perhaps you’ve worked with a Marketing Agency before and you didn’t get the results you were after? Good agencies are great tacticians, but without a strong holistic growth strategy you are marching faster down the wrong road. The Marketing Agency model doesn’t lend itself to doing deep strategic work for small businesses and this gap needs to be filled.
Maybe you engaged a Business Development Consultant only to end up disappointed? The problem? Focusing on sales without a strategy is like shooting at a bulls-eye you can’t see. Something will happen, but it’s unlikely to be the result you’re after.
If you are truly going to grow your business you need strategic consulting that is comprehensive. You need an expert to deeply consider how all the factors that influence your growth are going to work together. You need to have a solid strategy that isn’t just:
You’re a business owner who has put considerable blood, sweat and tears into growing your company, wouldn’t it be a shame if you weren’t getting the profit and growth you deserve?
Perhaps you’ve worked with a Marketing Agency before and you didn’t get the results you were after? Good agencies are great tacticians but without a strong holistic growth strategy, you are marching faster down the wrong road. The Marketing Agency model doesn’t lend itself to doing deep strategic work for small businesses and this gap needs to be filled.
Maybe you engaged a Business Development Consultant only to end up disappointed? The problem? Focusing on sales without a strategy is like shooting at a bulls-eye you can’t see. Something will happen, but it’s unlikely to be the result you’re after.
If you are truly going to grow your business you need strategic consulting that is comprehensive. You need an expert to deeply consider how all the factors that influence your growth are going to work together. You need to have a solid strategy that isn’t just:
- Once off tactical implementation.
- Guesswork (Aren't you sick of trial and error?).
- Hoping.
Let me help you…
So what do I do exactly?
I take a holistic look at everything that affects your business growth, hence the title Growth Strategist. I perform a comprehensive diagnosis to determine what is holding your business back from growing. Once the diagnosis has been completed, we then decide on the right strategies and mechanisms for your business to implement. We go through the process step by step together to make sure you leave the situation with true confidence that your business is going to grow.
My comprehensive approach is what clients deeply appreciate when they work with me. ‘You leave no stone unturned’ is a common compliment I get.
Below is the step by step process I go through to get you the best result possible to grow your business.
Business Model Analysis
Your business model is the foundation of your business. You can’t outperform your business model. We need to understand what the theoretical limit is on your growth then plan accordingly. Pragmatic Goals are derived from what your business model can produce.Marketing
Diagnosis
Market Research/Customer Portfolio Analysis
This step requires a deep dive into your existing customer portfolio and target market. This informs us what your current customers deeply value about your service, and what appetite there is for your service in the wider market.
Marketing Diagnosis
Segmentation
After we have done the appropriate research it is time to segment the market. This tells us the most relevant story about your market and sets the foundation to make strategic and profitable growth decisions from.
Marketing Strategy
Targeting
Now the market has been segmented we need to decide on who you are going to target.
Marketing Strategy
Positioning
After the target segments have been selected it is time to work out how we are going to position you against your competitors.Marketing Tactics
Product
Now it’s time to analyse how your product is presented to the market. We will ensure your product/service clearly communicates the solutions you offer and the problems you solve.
Marketing Tactics
Pricing
Getting your pricing right is one of the most effective ways to increase profitability. We need to determine the most appropriate way to price your services to maximize your profitability.Marketing Tactics
Communications
Determining how you get your message across to the right people at the right time is how you continue to build your brand, grow your customer base, and remain at the top of prospects minds.Sales
Working in tandem with your Marketing Communications, your Sales Mechanism must be set up and optimised. Your sales efforts are the 1 to 1 contact your business has with prospects and these discussions need to be effective.
